Category Statistics
Detailed statistics on how users interact with categories in the search widget.
Where to find it?
Analytics → By Categories
Filters
Period — choose a date range for analysis.
Summary metrics
Number of impressions — how many times categories were shown in search results.
Number of clicks — how many times users clicked a category in the widget.
Average CTR — the percentage of clicks relative to impressions.
Category table
A list of categories sorted by number of impressions. Each category shows:
- Category name
- Number of impressions
- Number of clicks
- Average CTR
- URL — a link to the category page on your site
How to read the data?
Popular categories with low CTR — the category appears often in search, but users don't click through. Worth checking whether synonyms and keywords are set up correctly for this category.
Categories with high CTR — users are actively searching for products in this category. Make sure the assortment is complete and products are in stock.
Add synonyms to popular categories with low CTR — it's one of the fastest ways to increase click-through.