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Failed Queries

Search queries that found no products. The most useful analytics section for increasing sales.

Where to find it?​

Analytics → Overview → "Failed Queries" block → "View all"

What's shown?​

For each query you can see:

  • Query — exactly what the user searched for
  • Language — the site's language version
  • Count — how many times this query was entered
  • % of all queries — its share of the total number of searches

How to read the data?​

A failed query can mean one of two things:

The product isn't in the catalog — users are searching for something you don't carry. This is a signal to consider expanding your assortment.

The product exists, but search doesn't find it — the system doesn't recognize the query. Solution: add a synonym or keyword to the relevant product.

Failed and popular queries aren't mutually exclusive. A query can be both popular and failed at the same time — meaning it's entered often, but finds nothing.

warning

If a query is both popular and failed at the same time — that's a direct loss of sales. These queries should be addressed first.

What to do about failed queries?​

  1. Check whether this product exists in your catalog
  2. Product exists → add a synonym or keyword to the product
  3. Product doesn't exist → consider adding it to your assortment

How to add synonyms →

tip

Address failed queries regularly — especially those with the largest share of all queries. Even a few added synonyms can noticeably impact conversion.